in this article, we will focus on organic traffic or Youcan SEO. but before that, we need to give you a simple view of Youcan. is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Youcan merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites, and via email, text, and chat. In-person selling is a snap on Youcan too, with its built-in point-of-sale (POS) for retail stores, pop-up shops, market sales, and more.in this article, we will focus on organic traffic or Youcan SEO.
Youcan is a dedicated e-commerce website builder that helps people build their very own online store.
It really is as easy as that – you don’t need mad tech skills, you don’t need a bottomless budget, and you don’t need to hire anyone to make your dream a reality. This makes Youcan a quick and affordable way of creating your online store.
You could start building today if you wanted to!
Anyone can use Youcan, whether you’re a first-time seller or a multi-million dollar business. All you need is an idea, something to sell, and an internet connection, and you could have an online store live in no time
Youcan work by centralizing your product data, customers, and operational tasks in one system that connects to all of your sales channels seamlessly. Once the essentials are in place, Youcan makes it easy to explore and expand into new product lines and sales channels.
In technical terms, Youcan is a subscription-based software-as-a-service (SaaS) sales platform. Youcan offers four standard store subscription plans with fees starting at $29 per month.
All standard plans support a branded online store and a full array of in-person and online selling tools.
Youcan also offers a “transaction-based” plan for 0$ per month. they offer all the tools you need to grow your business at no cost until you succeed. Their services are free until you reach $10,000 in sales with no time restriction. No Sales. No Charge!
You can connect your own payment processor to Youcan or use the built-in Youcan Payments option (Youcanpay). If you use the Youcanpay payment processor, Youcan adds a transaction fee ranging from 3.9% for Morrocan cards and 4.9% for international cards of the total charge to every online sale.
Youcan supports sales for virtually all types of goods and services, including:
Youcan SEO is a set of SEO adjustments that are specific to the Youcan platform. While Youcan stores come with some useful things for SEO, such as a blog and the ability to redirect, they can also create SEO issues such as duplicate content.
Some of the most common Youcan SEO recommendations are:
Did you know that 44% of people start their online shopping journey with a Google search? (backlinko).
This means that there is something to say about effective e-commerce referencing.
37.5% of all traffic to e-commerce sites comes from search engines.
SEO will particularly help e-commerce businesses. In fact, many people contend that e-commerce stores need to concentrate even more on SEO in order to improve their ranking and attract new customers.
It’s challenging to rank an e-commerce website. Your website needs to be user-friendly, you must cram keywords into brief descriptions, look for laggy images, and more. E-commerce SEO is challenging.
However, SEO for e-commerce is also necessary, especially if you have a new e-commerce business and website. So, it’s in your best interest to learn about the ins and outs of e-commerce and how to optimize your website for proper, effective SEO.
Let’s examine some of the most recent developments in the field of e-commerce SEO and talk about why strong e-commerce SEO tactics are getting more and more crucial as a new era of marketing for fresh audiences emerges.
Knowledgeable SEO practitioners can actually lower their cost per acquisition. (CPA). Consequently, it can reduce their cost of customer acquisition. (CAC).
Making an efficient SEO plan is essential if you want to reduce your advertising and marketing expenses. We’re not referring to traditional SEO here. We’re referring to the updated SEO strategy, which puts the needs of customers and searchers first.
Better SEO will increase the likelihood that customers will find your company, regardless of the advertisements you place online. In fact, 91% of searchers and customers say they purposely ignore pop-up advertisements.
People in your target audience who are missing out on your content and services could make up 91%. Spend more time and money on SEO for e-commerce than on pay-per-click campaigns and advertisements. You’ll end up spending less and allocating your funds to projects that will be more beneficial to today’s audience.
Increasing website traffic enables your business to increase sales. Your search engine authority will rise as you generate more sales. A solid SEO strategy includes building your authority.
Everything is entangled with one another. You need the plan to attract more customers so you can increase sales and attract new customers. If so, does it make sense?
Do not worry if not. We’re going to dissect it. Observe these actions:
You create a fantastic SEO plan for your e-commerce website.
Because more people are finding your website through searches, you gain more traffic to your page.
These people discover goods and/or services they enjoy.
Search engines record sales and traffic.
The credibility of your website rises.
Your standing advances.
More people come to your website because they are finding it through search. Do you see the cycle? It’s an extremely effective way to take advantage of the new consumer-focused SEO strategy.
Once your newly launched Youcan store is live, picking a preferred version of your domain for search engine indexing and ranking is the next step, a practice known as domain canonicalization.
For example, your Youcan store can be accessible at:
Having your online store available under different URLs creates a duplicate content issue and dilutes “link equity.” Youcan.shop is pretty good at handling this issue out of the box, as it redirects alternatives to the one it thinks is your preferred domain. But it’s not always correct.
Learn how to set up Google Analytics for Youcan (with step-by-step instructions) so you can better understand your store data.
If you are interested in scaling your Youcan business, you will need to make adjustments based on data analytics and not assumptions.
Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue.
Google Analytics is a free web analytics platform that websites can implement throughout their website to track a variety of metrics.
These include traffic, click-through rate, conversions, bounce rates, time-on-page – and a lot more. This free tool provides priceless information to help business owners to run a successful online store.
With Google Analytics properly implemented, you will be able to determine whether your campaigns were effective. You can see how many users interacted with your campaign, how many converted, and the total revenue generated through your efforts.
You might believe that the data provided by the Youcan Analytics platform is all you need to make informed business decisions.
While this gives you a broad overview of how your store is doing, it does not provide you with all the details you require to make the best possible business decisions.
You can view total sales, the average order value, and the conversion rate on your Shopify Analytics dashboard. Additionally, it has pre-built reports that need little to no setup on your end.
Although this analytics source is practical, there are some significant drawbacks.
We’ll walk you through each step of adding the Google Analytics code to your Youcan site to make it as easy as possible.
No worries if you already have a Gmail account connected to your Youcan website; you can access Google Analytics using this account. To access Google Analytics, you must create a free account if you don’t already have one.
Using your personal Gmail for your online store is not advised. You can better control access to your business information by keeping them apart.
Google offers two distinct analytics platforms: Google Analytics 4 and Universal Analytics.
The term “old” Analytics is frequently used to describe Universal Analytics.
The most recent version, Google Analytics 4, offers retailers cross-device measurement and more in-depth data analytics.Youcan does not at the moment support Google Analytics 4.
steps to create an analytics account:
1.Go to the Google Analytics homepage. Click Sign in to Analytics
2. Sign in to the Google account that you want to set up Google Analytics on. If your account is not yet setup for Google Analytics, it will ask you to Sign Up. Just click Sign Up to to go the next page
3. Once you’ve created your Google account, you’ll see a Welcome to Google Analytics page. Click the button to continue.
Google will now ask you to set up the website you want to track. Just fill out the following fields:
Think of this as the category under which your websites are sorted. We recommend you set your brand name (store name) as the account name so that if you have multiple brands and websites, you can categorize each website under their respective brand/account names.
2. Property Name
Put in the website URL (web address) of the website you wish to track.
3. Show Advanced Options > Create a Universal Analytics property
To find your UA tracking code in your Google Analytics account, click Admin located in the bottom left.
If you’ve created both a Google Analytics 4 and a Universal Analytics property, select the Universal Analytics property from the dropdown. You’ll see “UA-” in the property name.
Click Tracking Info > Tracking Code. This is where you’ll see the Tracking ID.
Just copy and paste the Tracking ID to the Google Analytics on Youcan stores.
setting >online > Google analytics & Pixels
copy the tracking ID on google tracking id section
These days it seems as though getting traffic to your site is tougher than ever. And this might just be true. According to a traffic study conducted by Ahrefs, 90.63% of all pages get zero traffic from Google, and 5.29% of them get ten visits per month or less.
This means that most published pages never rank in Google and never get any search traffic.
And this is even more important for Youcan stores. According to BuiltWith, 5.14% of the top 4,131 sites are using Youcan, with a whopping total of 86,958 live Youcan sites in Morocco alone. But these numbers mean nothing if you can’t get people to visit your website.
So if you’re a Youcan, store owner, there’s a wonderful SEO tool you might be missing out on. It’s called Google Search Console. Here’s why you need it:
Google Search Console is a free service provided by Google that allows you to improve your search ranking on Google Search results. It’s the way Google views your website and shows it to the world when a search is made.
It can help you:
Anyone can – and should – use Google Search Console. Web developers, website administrators, marketing professionals, and SEO specialists are a few of the obvious choices. But Youcan business owners will benefit especially from this amazing tool. This is because Google Search Console can help you understand how your site is performing in organic results and most importantly, why it’s performing well or not.
It’s an irreplaceable tool for search marketing. Here’s why you need it:
STEP 1: Verify all properties
However, since it’s simpler and doesn’t require a developer, we’re going to teach you the second verification method: URL prefix. The best way to verify is using the HTML meta tag since it ensures the tag stays in your site. To do it, follow these steps:
8. Under Other Verification Methods, choose HTML
9. Copy the meta tag
Now it’s time to paste this code into your youcan theme.
Go back to Google Search Console:
Site structure is an essential consideration for e-commerce sites because it helps users and crawlers navigate your site more easily. It also assists the spread of link equity (i.e., ranking strength) throughout your website.
Here’s my suggested starting point for an e-commerce site structure:
There are two important rules to keep in mind when it comes to setting up your ecommerce site’s structure:
Not only is this great for SEO, but users will love it too. That’s because a simple, flat architecture makes it easy for browsers to find the products they want.
Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood
Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack
Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.
The organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent
So although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.
Let’s start at the beginning – what is local SEO and why does local search matter?
Local SEO is the practice of search engine optimization for local search results. On Google, that means helping your business listing in the Local Pack/Map Pack rank higher and appear more often in response to a greater volume of relevant queries.
Think of the last time you were out in the world, searching for something you needed. Maybe it was “men’s shoes,” or “daycare providers,” or “coworking spaces.”
Google’s mission is to deliver searchers the best answer for any query.
And when its algorithms detect that your intent is local – that you are looking for something in the area around you – those Map Pack results will appear prominently on the first page of the search results.
They may be complemented by organic results about businesses and services in your local area, too.
If you search for something like [Moroccan restaurants open now,] local results may appear as the default view above all organic content.
Google has detected that you have an immediate, local need.
The information available in local search results – business name, address, phone number, website, photos and videos, customer reviews and star ratings, and more – is more likely to answer that need than a plain blue link.
Adhering to Google’s Webmaster Guidelines and creating a great user experience on your website are best practices for SEO in general.
This is essential if you want your website to rank in organic search results where Google has determined there is local intent to the query.
But you can appear in the Map Pack without even having a website, as Map Pack results are largely informed by your Google Business Profile (GBP) listing. They might include information Google has compiled from other places around the web and even user suggestions, too.
Here are a few stats that prove how important local search continues to be for businesses:
Right now, there are over 4,000 different business categories, and many businesses have multiple options, but if you choose the wrong one, it can hurt you.
For example – a yoga studio that sets its primary category as “Gym” instead of “Yoga Studio”.
This would be considered the wrong category because it doesn’t really reflect the specific services offered by the business and might make it harder for potential customers to find the studio when searching for yoga.
So you want to choose the category that not only is the closest to what you offer, but ALSO the one that’s the closest to the keyword phrase you’re trying to rank for.
It definitely helps if the keyword phrase you’re trying to rank for is in your business name itself, but this can be tricky, because Google doesn’t allow you to stuff keywords in your business name field if that’s not the actual name of your business.
Both proximity of your business to the searcher, as well as having a physical address in the city that’s being searched. Not a lot you can do about those – actually there IS ONE thing you can do, more on that in our next lesson.
Google is the most commonly used search engine, but Bing still holds a small share (about 7% of the world market according to this source).
The single biggest factor here is your overall star rating itself. In other words, its more helpful to have fewer, but better reviews than to have hundreds of mixed reviews. Quantity is helpful, too, but it’s a little further down the list of priorities.
It also helps to have reviews with actual text, above and beyond a simple star rating. And even better to get some that mention the keyword phrase you wanna rank for.
Achieving positive reviews and interacting with your customers by responding to their reviews is important. According to Google, high-quality reviews help the customer by improving your business’ visibility and increasing the likelihood that a customer will visit your location.
Don’t forget this important caveat to this recommendation on seeking positive reviews: It is against their policies to buy reviews by asking for reviews in exchange for something else. Other sites, such as YELP, similarly have policies in place against manipulation with the goal to keep the reviews authentic and unbiased.
You can add photos or videos to your Google Business Profile Page. These could include your location, products, staff, and even customers (with permission, of course). Photos can add interest and credibility to your listing and also serve as a local ranking signal.
A citation is really just any mention of your business online, and is usually comprised of your business name, address and phone number. (N.A.P.)
Keyword stuffing your GBP listing. Some people think that the more you can use your keyword phrases in your business description, and services, it’s gonna help you rank, but it doesn’t. So just write it naturally, with an emphasis on good, persuasive, conversion-focused copywriting instead.
Oh, and Google lets you write these posts as part of your listing, and you’re free to do so if you want to announce a promotion, or whatever, but its not gonna help you rank.
We already learned that your Google Business Profile contains all the very top ranking factors that will determine your placement in the map rankings. And here’s where I’m gonna walk you through getting that 100% optimized so it can do you the best. We’ll maximize each individual element, but more than that, this article will help you fill out your profile as completely as possible, which is, in itself a ranking factor.
And I’m sure a lot of you already have your profiles set up to some degree, but again, these are all the optimizations you can make so it can work even harder for you than it does now. And if you’re a brand new business, or if you just don’t have a profile set up yet, we’ll quickly start there.
All you need to do to claim your business profile is head over to business.google.com, then click on manage now.
And it’s gonna ask you for all this information as you set it up
2. Choose the best business type for your business : “Local store “
So, if you just set it up, or you’ve had it for a while, just make sure you’re signed into google with the email you used to set up your listing, then google “my business.” That’s gonna bring up this little panel right down here.
Is your keyword phrase in your actual business name itself? Now this one comes with a big ol’ caveat.
You are not allowed to just add keywords you wanna rank for to the name of your business in your Google Business Profile. For instance, if your business is called “rincoma” and you’re trying to rank for the search term “digital marketing agency” you can’t just list it as “rincoma digital marketing agency ”. Unless that’s the actual name of your business, it’s a no-go, they can remove your listing, and you don’t want that. But what you COULD do to move the needle for your ability to rank is think about possibly legally rebranding to a new name that DOES include those keywords, or at least some of them.
You’ve done the research to see who’s searching for what terms, then pick the category that’s the closest.
One really easy way to do that is just to type in your keyword phrase along with your city name into google, and see who shows up in the top spots. From there, you can easily see what THEY picked as their primary category which should give you a pretty big clue about what’s working best.
For my exemple am looking for digital marketing agency : is marketing agency.
So after you’ve chosen the single best category as your primary, now’s your chance to go for some other keywords by choosing up to 10 additional ones. Just make sure they’re actually relevant, and you can see some extra search volume coming in.
In the past, experts have warned about the dangers of what they call “category dilution”, meaning the more you choose, the less impact each one has, but that’s turning out to not really be a thing after all, at least not anymore.
There is such a thing as “category confusion” so if you choose a bunch of categories unrelated to what you do, not only is that not even helping you, its hurting your ability to rank for what you actually want to rank for, because google is confused, and doesn’t really know what you do at all. So keep them relevant, and never mislead people with your categories.
Just write a benefit-driven description of your business, incl what problem you solve or what you offer, and try to emphasize the results you get your customers. No need to kw stuff, it won’t help you here anyway
Fill out with as much as you can, will help you rank for ppl looking for specific products/services but no need to kw stuff. Add images, pricing and short descriptions for each.
Once you’ve determined that your store or website needs local SEO, it’s time to create a strategy for increasing your local rankings and website traffic.
Before jumping into optimizing your site, you need to determine what (if anything) is broken and whether your site has a solid foundation. An SEO audit (link to contact page) can help you identify any technical or on-page SEO issues that could hinder the success of your website. These issues should be addressed before you worry about creating new SEO content, building backlinks, etc..
Here are some SEO issues to look out for:
The number of positive reviews your website has on GBP is a significant ranking factor for local SEO. Therefore, one of your top goals as a local business owner is to generate as many positive reviews as possible – ideally, across all your directory platforms.
Conducting client exit interviews is a great way to ask clients for reviews after your engagement. You can also send followup emails to customers asking them to review you on GBP, Yelp, Facebook, etc
Responding to negative reviews is also important. A professional, kind response can go a long way. No one likes getting a negative review, but how you respond to it can speak volumes.
This on-page optimization process involves:
URL Structure: Create concise URLs for all of your pages and posts. Ideally, each URL should include the target keyword for that page. Fix any broken links on your site.
Performing keyword research for Youcan stores will be very similar to the research you would perform for other e-commerce stores.
A “Perfectly Optimized” Ecommerce Page
Some general ways to generate keywords are:
Google Keyword Planner: Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional.
Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site.
Similar to Yoast SEO, Youcan does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.
To adjust these elements, you simply need to navigate to the page you wish to adjust and scroll down to “SEO”
For example, let’s say your target keyword is: “USB Microphone, x””.
Instead of making your title tag: “USB Microphone, x …..”, you want to add a word or two that people might use when searching for “USB Microphone”
Here are some common terms people use when searching for products in Google:
So your title tag could be something like this:
Best cheap microphone for streaming and gaming ( for exemple)
Organic click-through rate is probably used by Google as a ranking factor. And even if they didn’t, it still makes sense to optimize your title tag for CTR.
That’s because: Higher CTR=more clicks=more sales.
Fortunately, there are a handful of words and phrases that magnetically move a person’s cursor to your result. I call them “Click Magnet Words”.
Here are some of the best Click Magnet Words for e-commerce product and category pages:
include Phrases Like “Great Selection”, “FREE Shipping” and “All Our Items are On Sale” To Maximize Your Page’s CTR
Here are a few examples of phrases you can use in your description tag to get more clicks:
Product and category descriptions help users and search engines learn more about the page, so optimizing each page with unique descriptions is useful.
Some stores cut corners and use the same product descriptions across a particular category of products. Don’t make that mistake. Remember, duplicate content is an obstruction to ranking.
Youcan has a place for collection and product descriptions in the dashboard:
Here’s some advice on how to write a perfect description:
If you decide that each individual product should be indexed, ideally you’ll want to add unique content to each page. Initially, your Youcan products may not have unique on-page content associated with them. This is a common issue for Youcan stores, as oftentimes the same descriptions are used across multiple products or no descriptions are present. Adding product descriptions with on-page best practices will give your products the best chance of ranking in the SERPs.
Use Your Keyword 3-5 Times and 1000+ Words of Content.
Industry studies have found that content that’s ranking in Google tends to be on the long side.
Make sure your target keyword appears 3-5 times in your content after you’ve written a thorough product description.
Nothing about keyword stuffing or keyword density applies to this. Just a few times are enough to help Google understand what the content of your page is all about.
A backlink is just a link from another website to yours, and it’s one of Google’s earliest ways of figuring out which websites would rank on top. Think of them essentially as votes for your site.
Everything else being equal, if there are 2 competing businesses, and one has 10 backlinks and the other has 50, or 100, Google pretty much says “this website has way more people who think its good enough to actually link to it, so it probably deserves to rank higher.”
That’s a simplification of course, since we know there are lots of other factors at work, and the quality of the websites linking to yours matters a lot more than the quantity, but that’s the general gist of why they’re important. But ideally, you’ll want to try to get more backlinks than your competitors if you can. And I’m not gonna sugarcoat it.
Getting good, quality backlinks isn’t easy. And I don’t suggest you spend a crazy amount of time on getting these either.
But in the rest of this lesson, I’m gonna give you some of my best back-link building tactics, to try to make it a little easier on you.
And the first thing you need to do here is to get a clear picture of how your backlink profile stacks up against your competition.
Because maybe, you’re already doing just fine, and you don’t need to focus too much on this part.
Or if you’re falling behind, you’ll at least be able to see by how much, and get some great ideas for where to get those links to catch up.
I’ve got 3 different strategies you can use to try to narrow that gap. And my first strategy is just to target the links that your competitors already have.
The general idea is that if THEY got a link from a certain website, chances are, we could get one too. And when we’re drawing from a pool of multiple competitors, not just one, we could – with some hard work – get enough links to outrank them all.
The way we’re gonna find this out is by using Semrush’s backlink gap tool.
Ok, now for strategy number two – pitch yourself as a podcast guest.
This is an amazing way to build your credibility in your niche and earn quality backlinks in the process, since any time you appear on a podcast, they’ll almost always ask you before you even record where you want to send people, whether it be to your socials OR – your website. And since local rankings tend to favor locally-sourced backlinks, I’d recommend it.
And my third strategy, the one I like best is to focus a lot less on outreach, and a lot more on Creating helpful, unique, LINKABLE content. (blog)
This is going to be a much more sustainable strategy in the long term, because it’s actually a lot less work to create a few really good content pieces that people can’t find anywhere else, run some traffic to them, and let the links build naturally, over time. And even better, the kinds of links that you’ll attract are going to be much more valuable than just about any other type, they are earned naturally and seen as a sign of trust and authority by Google.
I hope you got a ton of value from Youcan SEO: The Ultimate Guide to SEO for E-commerce Websites
And now I’d like to hear from you:
Which strategy from today’s guide are you going to try first?
Are you going to use Title Tag Modifiers?
Or maybe you want to try Local seo.
Either way let me know by leaving a quick comment right now.
About Rincoma : if you looking for SEO specialist you are in the right place you can contact us